The Institution’s Innovation Council (IIC) at IHMS Kotdwar successfully conducted a dynamic workshop on “Business Canvas: Develop Your Business Model” on 7th April 2025. 💡📊

Led by Mr. Surendra Singh Jagwan, the session was an eye-opener for aspiring entrepreneurs, focusing on turning innovative ideas into structured business models using the Business Model Canvas (BMC) framework.

Students learned to:
✅ Visualize their business ideas
✅ Understand value propositions
✅ Identify key customer segments & core business elements
✅ Cultivate an entrepreneurial mindset in hospitality

Another step toward shaping future leaders in innovation and enterprise! 🌟

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