Dr. Surendra Singh Jagwan

Teaching experience: 16+ years

1. Head, Department of ManagementIHMS Kotdwar, 20 December 2024 – present
2. Assistant Professor, Department of ManagementIHMS Kotdwar, 3 October 2023 – 20 December 2024
3. Head, Department of ManagementIHMS Kotdwar, 3 July 2017 – 30 September 2023 (also Assistant Professor, July 2017 – January 2019)
4. Head of DepartmentMalini Valley College of Education, Kotdwar, 1 July 2010 – 30 June 2017
5. Business Development ManagerTarawat Retail Pvt. Ltd., January – June 2010
6. Marketing ExecutiveCountry Club India Ltd., July – December 2009

Subjects taught

Roles & responsibilities at IHMS

• Head, Department of Management
• In-charge, IQAC Criterion 5
• Convener, R&D Committee

Research experience

• PhD thesis: Impact of Digital Marketing on the Performance of MSMEs in the Garhwal Region
• MBA project: “Coca-Cola RED Strategy” – project and field work, Dasna, Ghaziabad
• PGDM project: Impact of the Subprime Crisis on the Indian Economy

Journal publications

1. Jagwan, S. S., Sharma, N., & Sharma, A. (2026, April). Generative AI-based content adaptation system for high-impact digital marketing. In 2026 IEEE 2nd International Conference on Quantum Photonics, Artificial Intelligence & Networking (QPAIN) (pp. 1–6). IEEE.
2. Jagwan, S. S., Sharma, N., & Kumar, S. (2026). AI-driven digital marketing capabilities and sustainable business performance: Mediating role of sustainability orientation and moderating role of firm resources. International Journal of Business Analytics and Intelligence, 14(1), 12–19. Peer reviewed (Publishing India). View
3. Ayyapparajan, R. A., Selvara, F. J., Bose, D., Khan, S., Jagwan, S. S., & Ahlawat, P. (2025). Digital pricing twins: A real-time AI model for consumer behavior and ROI optimization in global trade. Advances in Consumer Research, 2(6).
4. Jagwan, S. S. (2024). Digital marketing capabilities and MSME performance: Implications for environmental sustainability – evidence from MSMEs in Uttarakhand, India. Anusandhanvallari, 2842–2851.
5. Jagwan, S. S. (2023). Digital marketing practices adoption in the hospitality industry in the Garhwal region, Uttarakhand. International Journal of Hospitality, Management and Sciences, 1(1).
6. Jagwan, S. S., Sharma, N., & Sharma, A. (2023). The impact of digital marketing on consumer purchasing decisions in the Garhwal region. International Journal of Applied Marketing & Management, 8(2), 10.
7. Jagwan, S. S., & Sharma, M. A. Barriers and drivers to the adoption of artificial intelligence in digital marketing by Indian micro, small and medium enterprises (MSMEs).
8. Jagwan, S. S., & Rawat, P. Women entrepreneurship: An instinctive approach or stroke of luck.

Book chapters & conference proceedings

1. “Role of Digital Marketing in Online Business Era” – in Futuristic Trends in Management (e-ISBN 978-93-5747-630-0), 2024
2. “Understanding of Changing Needs, Wants and Demands in the 21st Century” – in Emerging Trends in Hospitality, Management and Sciences (ISBN 978-81-19079-40-7), 2023
3. “Conflict Resolution and Negotiation Strategies in Business” – in Basic to Advanced, Multidisciplinary Knowledge (ISBN 978-93-6349-391-9), 2021
4. “Managing Innovation from Idea to Implementation” – in A Comprehensive Guide of Hospitality, Management & IT Practices (ISBN 978-93-6349-837-2), 2020
5. “Data Driven Decision Making in Modern Management” – in Current Concepts of Business Management, Hospitality and Technology (ISBN 978-93-6349-766-5), 2019
6. “Innovative Strategies for Sustainable Business Growth” – in Multidisciplinary Perspective: Knowledge and Practices (ISBN 978-93-6349-001-7), 2018

Patents

• Digital marketing techniques using artificial intelligence, blockchain and IoT and method thereof – Patent Journal Issue 46/2022, Application No. 202241058683 A
• A system for evaluating marketing strategies for entering a micro services enterprise in the consumer market – Patent Journal Issue 42/2022, Application No. 202241058471 A

Conferences & seminars

• Paper “Barriers and Drivers to the Adoption of Artificial Intelligence in Digital Marketing by Indian MSMEs” – International Conference on Education, Dr. S.N. Govt. P.G. College, Karnprayag, Chamoli, 6–7 December 2025
• Paper “Exploring Entrepreneurship Opportunities in Rural Tourism through Digital Technologies in India” – National Conference on Rural Transformation, Skill Development and Entrepreneurship, Rabindranath Tagore Government Degree College, Sarkaghat, Mandi (H.P.), 1 December 2025
• Paper “Role of AI in Enhancing Marketing Capabilities in the Modern Business Era” – international conference, IHMS Kotdwar, 30–31 January 2025
• Paper “The Impact of Digital Marketing Tools on Women-empowered Businesses in India” – international conference, Pune Institute of Business Management, 26–29 December 2024
• Paper “Exploring the Role of Digital Marketing in Enhancing Hotel Performance in India” – international conference, GL Bajaj Institute of Management & Research, Noida, 18–19 October 2024
• Paper “The Role of Digital Marketing to Empower Women Entrepreneurs in Business” – ICSSR-sponsored national conference, Shri GVG Visalakshi College for Women, Tamil Nadu, 30–31 July 2024
• Paper “The Impact of Digital Marketing on Consumer Purchasing Decisions in the Garhwal Region” – national conference, Quantum University (ISSN 2455-0132), 23–24 February 2024
• Paper “Role of Digital Marketing in Enhancing Market Access for Rural Entrepreneurs” – national conference, Govt. College Barwala (Panchkula), 29 January 2024
• Paper “Role of Digital Marketing in the Students’ Decision-making Process to Select a Higher Education Institute” – international conference, IHMS Kotdwar, 16–17 December 2023
• Paper “Emerging Entrepreneurial Trends in the Hospitality Industry in the Hill Areas of India” – IHMS-NMARS e-journal, 6 May 2023
• Paper “Women Entrepreneurship: An Instinctive Approach or Stroke of Luck” – ABS International Conference on Sustainable Development and Green Business Model, 26 November 2022
• Paper “Digital Marketing can give Strategic Advantage to Search & Serve Customers in the Covid Situation” – national conference, IHMS Kotdwar, 26 November 2022

Events organised / coordinated

• Webinar “Entrepreneurship Development Strategies for Budding Professionals” – SEMS Digi Saksham, 20 March 2022

FDPs & short-term courses

• Services Marketing (4 weeks) – SWAYAM, November 2025
• Faculty Induction Programme “Guru Dakshata” (30 days, online) – MMTTC, HNB Garhwal University, 21 August – 19 September 2024
• Writing Scopus-indexed Research Papers (5 days) – Pune Institute of Business Management, 20–24 May 2024
• NEP 2020 Orientation and Sensitization Programme (10 days) – HNB Garhwal University, 15–24 February 2024
• Research Methodology (10-day online workshop) – ICSSR Western Regional Centre and Vivekanand Education Society, 1–12 February 2024
• Inculcating Universal Human Values in Technical Education (5 days) – AICTE, 6–10 November 2023
• MOOC faculty development programme (4 weeks) – IIT Kharagpur through SWAYAM, January – February 2023
• “Faster Finance” (4 days) – Pune Institute of Business Management (NSDC), 27–30 June 2022
• Resource, Time & Stress Management with reference to NEP-2020 (7 days) – HNB Garhwal University, 22–28 February 2022
• Emerging Trends in Hospitality, Tourism and Data Analysis (5 days) – SGT University, Gurugram, 1–5 February 2022
• Entrepreneurship Development (13 days) – Adamas University, Kolkata, 8–20 February 2021
• E-Commerce and Digital Marketing (4 days) – Pune Institute of Business Management (NSDC), 1–4 June 2021
• SPSS in Research (5 days) – Pune Institute of Business Management (NSDC), 2–6 March 2021
• Pedagogy of Digital Learning and New Education Policy (1 week) – HNB Garhwal University, 19–25 January 2021
• Emerging Trends in E-learning: Catalyst for Reforming Higher Education (1 week) – HNB Garhwal University, 10–16 December 2020
• Online Refresher Course in Management (12 weeks) – Banasthali Vidyapith (SWAYAM ARPIT), 2020

Invited talks & resource person

• Refresher programme “E-Learning for Pre-Service Teachers” – College of Teacher Education, Govt. P.G. College, Kotdwar, 28–30 November 2019
• Refresher programme “Smart Class Management” – College of Teacher Education, Govt. P.G. College, Kotdwar, 6–10 February 2018
• Refresher programme “Skill Development” – College of Teacher Education, Govt. P.G. College, Kotdwar, 9–13 January 2018
• Refresher programme “Computer and ICT Training” – College of Teacher Education, Govt. P.G. College, Kotdwar, 21–23 November 2016
• Refresher Course in English – College of Teacher Education, Govt. P.G. College, Kotdwar, 28 November – 2 December 2016
• Entrepreneurship Development Programme – College of Teacher Education, Govt. P.G. College, Kotdwar

• Teaching Excellence Award 2023 – IHMS Kotdwar
• HoD of the Year 2022 – Institute of Scholars, India
• HoD of the Year 2022 – Vivekanand Education and Cultural Foundation